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Thursday, March 23, 2017

Welcome to the Set Visions Family!

Set Visions is taking great strides in 2017 and launching our homepage is the highlight so far. Our rebrand has been an invigorating experience, devising new websites for each specialist service our creative imagery agency offers.

Set_Visions_homepage

We produce outstanding visual content for our clients to use across multiple marketing platforms. We shone the light on ourselves with all concepts, renders and photography being produced in-house, it’s incredible to have such a strong pool of talented staff to call upon who are passionate and proud to create our strong visual content and brand identity.

Set_Visions_staff_home_page

We hope you’ve enjoyed the journey as much as we have. Visit our homepage setvisions.co.uk and our family sites Capture, Pix, Motion, Razor and Visualise and let us know your favourite!

Tuesday, October 25, 2016

Food for thought

A recent technical challenge was set to our CG department…Can we demonstrate the feasibility of showcasing a frozen ice lolly product in a variety of images? Traditional photography methods would have meant placing the frozen lolly in direct lighting for extended periods leaving a frustratingly narrow window for capturing the shot before the product had to be replaced.

The idea of using Pix CGI meant our unparalleled photorealism would allow the client to show the construction and quality of the product whilst keeping the image looking refreshing and appetising. The ability to deconstruct and re construct the product could simply not be done without the use of CGI.

mock up Lolly mesh thin Black

After a delicious study of the behaviour of the ice lolly…the surface, reflection, lighting reaction we recreate the materials in layers, addressing each physical aspect of the reference based on direct observation. We digitally sculpted the finished result with the lighting and art direction integral to the feel of a shot, allowing us to create a striking editorial image. The beauty of CGI is allowing us push and develop aesthetics for a strong campaign.

low rez LollyTest-001

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk