Monday, July 4, 2016
This is Chris, one of our fastidious Project Managers and
here is why July 4th holds special meaning for all here at Set
It’s a time to celebrate with our sister company Pix-US and
time for us to reflect on the wealth of photorealistic CGI images created for
clients both home and abroad. This year we find Pix-US gaining their literal
independence as they expand their team with new CGI artists, stylists and sales
team as the company grows in partnership with Set Visions. Collaborative
projects allow us to work round the clock by passing work between teams;
bridging the gap between the Atlantic in mere seconds. The wealth of knowledge
shared between our CGI artists allows us to deliver beautifully crafted CGI
images to clients from Wolverhampton to Tokyo; while the continued discovery of
our cultural differences (a good old English cup of tea and a biscuit stateside
would land you with a cold drink and a dumpling!) keeps us laughing.
Why not celebrate with us this weekend with a
trip to watch Independence Day: Resurgence and bask in the splendour of an
altogether different CGI with a supersize popcorn, cheesy nachos and drink so
big you can swim in it.
Monday, June 27, 2016
Inspired by Wimbledon, one of our senior CGI artists has
served up this ace piece of abstract design. Although, we pride ourselves on
creating photorealistic computer generated images we love to challenge the team
to let their creative and design skills to effervesce. We have found this allows
the CGI artists to look at their computer generated photography from a
different perspective which ultimately gives us more knowledge and a better
understanding of all things CGI…
Keep a hawke-eye out for the Euro 2016 blog coming soon!
Tuesday, June 14, 2016
Our intrepid PIX CGI artist Kyle Jagger recently
tackled a gruelling, two day, 145 mile charity cycle ride from Barnsley to
Amsterdam in aid of Prostate Cancer. When asked why he undertook the
challenge he explained: "It helped to raise money and awareness of a great
cause. My brother and his fiancée have done it for the past two years
representing Oldham Athletic FC and said it was a great challenge."
Kyle returned to the office feeling fitter and
healthier, but complained the seat was "absolute agony" as he hasn’t
ridden a bike for 15 years! The team helped to raise over £425,000.
(From left to right: Bryan Lawton, Jenny Warburton, Rick Wallis, Kyle Jagger,
Scott Jagger, Rob (teddy bear) Stockford)
Friday, May 1, 2015
Bridging the gap across the Atlantic with our PIX US partners, our newest member of the team has been brought in to project manage the US clients through the studio and work in partnership with PIX US providing the high quality CG images Set Visions is renowned for across the globe. With a background in managing large scale projects from the world of audio and photography, rest assured that whether it be a single scene or a multiple room online visualiser Chris will be on hand to guide it through to the end.
Friday, February 20, 2015
We're investing heavily in hardware to maximise the speed of our production. We have just upgraded all our workstations and the render farms processors to some of the highest spec chips on the market. Initial testing shows a 40% reduction in render time, meaning we're faster and even more competitive.
We haven’t stopped there though, we are currently waiting for delivery of new workstations containing the fastest processors available on the planet! These workstations will enable real-time lighting and preview rendering, bringing us closer to the holy grail of full resolution real-time rendering.
Friday, February 13, 2015
Due to increasing demand for our services we are pleased to introduce some new faces which will help meet the challenges of 2015. Terri joins our creative styling and account handling team. Rob has been brought in to enhance our animation department skill set. Kyle and Jonathan are PIX cgi artists joining the ever expanding team.
Friday, November 7, 2014
One of the most asked questions on Google
What is CGI? ... Computer Generated Image ‘CGI’ are images
created within 3D software with no need for photographic involvement. These
software solutions have been used for many years as architectural visual and
design tools and within the special effects industry for film and television.
More recently with software improvements and the introduction
of ever faster computer processes it is now possible create true
photo-realistic images using these CGI technologies. These software packages are
no different to any other creative tool; the quality of the results depends on
the creative skills of the users, just as you expect with a traditional
photographic camera or design software.
CGI offers several advantages over photography. Space is no
longer an issue, a set can be any size or design so standard restrictions like
studio space/height aren’t an issue. Repeatability is also a major benefit.
Because everything is in a virtual space, going back to old shots and making
changes is a simple task. If you wanted to do this photographically the set
would have to be rebuilt, usually costing the same as the original shot. Being
able to re-render an existing set takes a matter of hours as opposed to days at
a fraction of the cost.
Every Item within the images needs to be created in 3D;
sometime these 3D models are created for the manufacturing process and
therefore may exist in some form.
These 3D models will then have textures applied, this is the
term used for all the elements of the items surface finish, colour, sheen,
texture and reflective properties.
The 3D models just as in real life need to be ‘photographed’
in a virtual photographic studio where all the skills required in the real
world photography are used here. Camera compotation, studio lighting, styling
and art direction.
This all now exists in a 3D virtual world and can be
re-visited at any point of time to make alteration such as colour, camera
angles and even to create web videos or to produce TV advertisements.Click here to see the animation
What is PIX? ... all the above with the
reassurance of consistent photorealistic lighting and textures ever image ever
project with full project management support and creative art direction.
Monday, August 4, 2014
Social media plays a huge part in the way people showcase their
products, with such a variety of platforms for multi channel viewing. Whatever
you’re using, don’t get left behind… follow us on Twitter, Facebook, Google+,
Pinterest or YouTube.
We use the latest Photographic equipment and CGI Technology, to create
visual solutions seen across lots of social media portfolio sites.
Following us on Social Media could open new opportunities for you!