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Friday, December 11, 2015

Photorealism. The art of imperfection. Pix CGI.

With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.

But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.

How?

Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!

For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.

Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.

No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
Set_Visions_Pix_CGI_Art_of_Imperfection_03

No room for the camera

More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
Set_Visions_Pix_CGI_Art_of_Imperfection_01

Perfect imperfection
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
Set_Visions_Pix_CGI_Art_of_Imperfection_02

Friday, September 25, 2015

There’s nothing to lose. It’s time to give photorealistic CGI a try.

We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.

Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.

So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:

Photorealistic_CGI_Set_Visions_Pix_01

Photorealistic_CGI_Set_Visions_Pix_02

Photorealistic_CGI_Set_Visions_Pix_03

Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.

Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.

Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.

For more information read the pages on our Pix website which cover:

Wednesday, August 26, 2015

High Five for Pix CGI

Recently we’ve received high praise for our CGI photography from two of our most recent clients within the Kitchens & Joinery and Office Furniture industries.

High performing project management
“You`ve been a great help to us this year, and an absolute pleasure to deal with as well.”

High achiever
“Looking forward to working with you again next year, you`re a star.”

High sales
“Sales are flying on all new initiatives online”

High definition CGI - High quality CGI
“The CGI is the best out there for me!”

So… Get in touch with Set Visions Pix if you are in need of the highest quality, most photorealistic CGI photography in the market!

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Office Furniture Roomset CGI Client Example

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Office Furniture Roomset CGI Client Example

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Kitchen Roomset CGI Client Example

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Office Furniture Roomset CGI Client Example

Friday, November 7, 2014

What is CGI?

One of the most asked questions on Google

What is CGI? ... Computer Generated Image ‘CGI’ are images created within 3D software with no need for photographic involvement. These software solutions have been used for many years as architectural visual and design tools and within the special effects industry for film and television.

More recently with software improvements and the introduction of ever faster computer processes it is now possible create true photo-realistic images using these CGI technologies. These software packages are no different to any other creative tool; the quality of the results depends on the creative skills of the users, just as you expect with a traditional photographic camera or design software.

CGI offers several advantages over photography. Space is no longer an issue, a set can be any size or design so standard restrictions like studio space/height aren’t an issue. Repeatability is also a major benefit. Because everything is in a virtual space, going back to old shots and making changes is a simple task. If you wanted to do this photographically the set would have to be rebuilt, usually costing the same as the original shot. Being able to re-render an existing set takes a matter of hours as opposed to days at a fraction of the cost.

Every Item within the images needs to be created in 3D; sometime these 3D models are created for the manufacturing process and therefore may exist in some form.

1

These 3D models will then have textures applied, this is the term used for all the elements of the items surface finish, colour, sheen, texture and reflective properties.

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The 3D models just as in real life need to be ‘photographed’ in a virtual photographic studio where all the skills required in the real world photography are used here. Camera compotation, studio lighting, styling and art direction.

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This all now exists in a 3D virtual world and can be re-visited at any point of time to make alteration such as colour, camera angles and even to create web videos or to produce TV advertisements.

Click here to see the animation

What is PIX? ... all the above with the reassurance of consistent photorealistic lighting and textures ever image ever project with full project management support and creative art direction.

Click here to see the CGI process

Saturday, June 21, 2014

One Door Closes, Another One Opens

Like Monsters Inc., we like doors. All kinds of doors! Internal doors, external doors, any door you can imagine. Having successfully created a variety of cgi finishes and cgi textures, we can apply our 3D skills to any door product for great photorealistic results.

CGI Doors

Photorealistic Doors Renders

Friday, May 9, 2014

The Devil is in the Detail

And we have a handle on it, quite literally!

Sometimes it’s useful to show, nice to have or essential that the finer details are captured in a product. Not only to enhance it and show it off, but often to engage the audience and showcase the detail.

Our photographic background and experience allow us to create beautiful detail 3d renders that truly capture the photorealistic detail for any product.

CGI Render Close Up

Tuesday, April 1, 2014

HOME is on the inside… and outside

Occasionally we hear photorealistic 3D renders and home interiors CGI referred to, as an offshoot of architectural cgi. Perhaps this new standard of cgi photorealism will someday revert back to its architectural beginnings? Maybe it’s a common quality to share?

Through our brand PIX, we have recently seen more of our images featured in the Sunday Times ‘Home’ magazine. This time for a leading a developer, albeit interiors, but who knows what the future holds.

CGI 3D RENDER

Photorealism CGI

Friday, March 14, 2014

Complete Guide To - CGI Image Features

Exposure and awareness of photorealistic cgi images within the Kitchen and Bathroom sector are seen more and more every day. And we’re always happy to see our cgi interior images feature among such prestigious publications.

Appearing in a recent feature, a ‘Complete Guide to Kitchens and Bathroom’ reaffirms our reputation of including a full range of creative studio skills in our CGI photorealistic visuals. The importance of lighting, styling and creative direction is inclusive, at Set Visions – it’s built-in.

Photorealistic CGI Studio

Interiors CGI

Friday, February 7, 2014

Stylists, Trends and Design

At Set Visions we believe it is vital to be forward thinking and keep ahead of the game when it comes to interior styling and design, especially when creating high quality imagery.

Interior design is just as important as fashion, and similar by moving in cycles. Two of our senior Stylists recently took a trip to the Interiors UK show in Birmingham, to gain inspiration and knowledge from leading global trend experts.

This market can be saturated, but for our stylists it is important to understand the key trends and colours for the coming seasons and year ahead. Ultimately ensuring our cgi renders remain market leaders.

Interiors Styling

Tuesday, January 28, 2014

Photorealistic Kitchens That Inspire

When the Kitchen is the hub of the house it deserves lifestyle appreciation and to match a photorealistic 3D image to promote it. This is exactly what PIX delivers, a CGI interior with a warm, homely ambience.

Trend implies a more design conscious audience view and register product that evokes an emotion, acknowledgement of your products, and possibly helping the end sales!

PIX will infuse lifestyle into your cgi room sets.

Photorealistic CGICGI Kitchen Interiors

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk