Friday, December 11, 2015
10th Jul 2018
Set Visions Technical Director has invested in cutting edge, next generation server technology...
Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration
Friday, December 11, 2015
Friday, September 25, 2015
Wednesday, August 26, 2015
Friday, November 7, 2014
One of the most asked questions on Google
What is CGI? ... Computer Generated Image ‘CGI’ are images created within 3D software with no need for photographic involvement. These software solutions have been used for many years as architectural visual and design tools and within the special effects industry for film and television.
More recently with software improvements and the introduction of ever faster computer processes it is now possible create true photo-realistic images using these CGI technologies. These software packages are no different to any other creative tool; the quality of the results depends on the creative skills of the users, just as you expect with a traditional photographic camera or design software.
CGI offers several advantages over photography. Space is no longer an issue, a set can be any size or design so standard restrictions like studio space/height aren’t an issue. Repeatability is also a major benefit. Because everything is in a virtual space, going back to old shots and making changes is a simple task. If you wanted to do this photographically the set would have to be rebuilt, usually costing the same as the original shot. Being able to re-render an existing set takes a matter of hours as opposed to days at a fraction of the cost.
Every Item within the images needs to be created in 3D; sometime these 3D models are created for the manufacturing process and therefore may exist in some form.
These 3D models will then have textures applied, this is the term used for all the elements of the items surface finish, colour, sheen, texture and reflective properties.
The 3D models just as in real life need to be ‘photographed’ in a virtual photographic studio where all the skills required in the real world photography are used here. Camera compotation, studio lighting, styling and art direction.
This all now exists in a 3D virtual world and can be re-visited at any point of time to make alteration such as colour, camera angles and even to create web videos or to produce TV advertisements.Click here to see the animation
Saturday, June 21, 2014
Like Monsters Inc., we like doors. All kinds of doors! Internal doors, external doors, any door you can imagine. Having successfully created a variety of cgi finishes and cgi textures, we can apply our 3D skills to any door product for great photorealistic results.
Friday, May 9, 2014
And we have a handle on it, quite literally!
Sometimes it’s useful to show, nice to have or essential that the finer details are captured in a product. Not only to enhance it and show it off, but often to engage the audience and showcase the detail.
Our photographic background and experience allow us to create beautiful detail 3d renders that truly capture the photorealistic detail for any product.
Tuesday, April 1, 2014
Occasionally we hear photorealistic 3D renders and home interiors CGI referred to, as an offshoot of architectural cgi. Perhaps this new standard of cgi photorealism will someday revert back to its architectural beginnings? Maybe it’s a common quality to share?
Through our brand PIX, we have recently seen more of our images featured in the Sunday Times ‘Home’ magazine. This time for a leading a developer, albeit interiors, but who knows what the future holds.
Friday, March 14, 2014
Exposure and awareness of photorealistic cgi images within the Kitchen and Bathroom sector are seen more and more every day. And we’re always happy to see our cgi interior images feature among such prestigious publications.
Appearing in a recent feature, a ‘Complete Guide to Kitchens and Bathroom’ reaffirms our reputation of including a full range of creative studio skills in our CGI photorealistic visuals. The importance of lighting, styling and creative direction is inclusive, at Set Visions – it’s built-in.
Friday, February 7, 2014
At Set Visions we believe it is vital to be forward thinking and keep ahead of the game when it comes to interior styling and design, especially when creating high quality imagery.
Interior design is just as important as fashion, and similar by moving in cycles. Two of our senior Stylists recently took a trip to the Interiors UK show in Birmingham, to gain inspiration and knowledge from leading global trend experts.
This market can be saturated, but for our stylists it is important to understand the key trends and colours for the coming seasons and year ahead. Ultimately ensuring our cgi renders remain market leaders.
Tuesday, January 28, 2014
When the Kitchen is the hub of the house it deserves lifestyle appreciation and to match a photorealistic 3D image to promote it. This is exactly what PIX delivers, a CGI interior with a warm, homely ambience.
Trend implies a more design conscious audience view and register product that evokes an emotion, acknowledgement of your products, and possibly helping the end sales!
PIX will infuse lifestyle into your cgi room sets.
An absolute pleasure to work with @LAKitchensUK on this shoot
#bootroom #doglovers #bespokekitchen… https://t.co/gNlbC0i8JJ