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Friday, September 25, 2015

There’s nothing to lose. It’s time to give photorealistic CGI a try.

We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.

Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.

So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:

Photorealistic_CGI_Set_Visions_Pix_01

Photorealistic_CGI_Set_Visions_Pix_02

Photorealistic_CGI_Set_Visions_Pix_03

Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.

Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.

Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.

For more information read the pages on our Pix website which cover:

Friday, November 7, 2014

What is CGI?

One of the most asked questions on Google

What is CGI? ... Computer Generated Image ‘CGI’ are images created within 3D software with no need for photographic involvement. These software solutions have been used for many years as architectural visual and design tools and within the special effects industry for film and television.

More recently with software improvements and the introduction of ever faster computer processes it is now possible create true photo-realistic images using these CGI technologies. These software packages are no different to any other creative tool; the quality of the results depends on the creative skills of the users, just as you expect with a traditional photographic camera or design software.

CGI offers several advantages over photography. Space is no longer an issue, a set can be any size or design so standard restrictions like studio space/height aren’t an issue. Repeatability is also a major benefit. Because everything is in a virtual space, going back to old shots and making changes is a simple task. If you wanted to do this photographically the set would have to be rebuilt, usually costing the same as the original shot. Being able to re-render an existing set takes a matter of hours as opposed to days at a fraction of the cost.

Every Item within the images needs to be created in 3D; sometime these 3D models are created for the manufacturing process and therefore may exist in some form.

1

These 3D models will then have textures applied, this is the term used for all the elements of the items surface finish, colour, sheen, texture and reflective properties.

2

The 3D models just as in real life need to be ‘photographed’ in a virtual photographic studio where all the skills required in the real world photography are used here. Camera compotation, studio lighting, styling and art direction.

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This all now exists in a 3D virtual world and can be re-visited at any point of time to make alteration such as colour, camera angles and even to create web videos or to produce TV advertisements.

Click here to see the animation

What is PIX? ... all the above with the reassurance of consistent photorealistic lighting and textures ever image ever project with full project management support and creative art direction.

Click here to see the CGI process

Monday, June 9, 2014

Post Production gets a hand…

Our post production team has gained a new pair of hands… belonging to Benedict. He joins as the latest addition to our growing PIX team, enjoying a photographic and visual background, his eye for detail and passion for all things cgi will undoubtedly help.

“I’m thrilled to be working alongside creative, talented and technical people all with a shared passion for the visual arts”…Benedict

CGI Post Production

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An absolute pleasure to work with @LAKitchensUK on this shoot
#bootroom #doglovers #bespokekitchen… https://t.co/gNlbC0i8JJ

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk