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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, April 4, 2017

Trend lead concept renders

These photorealistic CGI kitchen renders utilize the latest interior design trends for 2017. The collaboration with a national DIY chain communicate the store’s core message whilst inspiring interior designers and design consultants.

Graphite_grey_gloss_CGI_kitchens

Our Head of Creative consulted on the trend analysis creating Pinterest worthy images that have longevity and commercial appeal. Our extensive product knowledge combines materials, style and innovative design layouts. The series of shots have dramatically increased Wickes’ Pinterest profile, opening up a new audience and potential new sales.

trend_cgi_kitchens

From sophisticated muted greys with sleek key designer props to blush pink, mixed metallics to a clean industrial look-we've got it covered. Trend predictions is just one of the in-house services we offer at Set Visions. Visit pix.setvisions.co.uk for more info.

Tuesday, January 10, 2017

CGI has never looked so real!

Pix main image

In 2009 Set Visions embarked on an adventure into the world of CGI. We created our brand “Pix”, which delivered undisputed photorealistic images. 8 years on and we’re delivering incredibly emotive imagery using our Pix technology, CGI has never looked so real, so lifestyle, so daylight.

Pix can also offer tremendous logistical benefits over traditional photography, and using techniques we’ve honed over the years, we deliver consistent quality and speed at the most competitive rates. Take a look at our all new CGI website to see some of our latest work - prepare to be amazed! pix.setvisions.co.uk


Monday, July 4, 2016

Independence Day

4th of July (MAIN) V1 (FLAT)

This is Chris, one of our fastidious Project Managers and here is why July 4th holds special meaning for all here at Set Visions.

It’s a time to celebrate with our sister company Pix-US and time for us to reflect on the wealth of photorealistic CGI images created for clients both home and abroad. This year we find Pix-US gaining their literal independence as they expand their team with new CGI artists, stylists and sales team as the company grows in partnership with Set Visions. Collaborative projects allow us to work round the clock by passing work between teams; bridging the gap between the Atlantic in mere seconds. The wealth of knowledge shared between our CGI artists allows us to deliver beautifully crafted CGI images to clients from Wolverhampton to Tokyo; while the continued discovery of our cultural differences (a good old English cup of tea and a biscuit stateside would land you with a cold drink and a dumpling!) keeps us laughing.

Why not celebrate with us this weekend with a trip to watch Independence Day: Resurgence and bask in the splendour of an altogether different CGI with a supersize popcorn, cheesy nachos and drink so big you can swim in it.

Thursday, June 30, 2016

Eyes on the prize

Following last month’s success in the Design Connected Bar Stools Competition Set Visions have entered more of our CGI interior images into another visualisation competition. This month is it for CGarchitect. The CGarchitect Architectural 3D Awards are the largest awards event for the architectural visualization industry. Now in its 13th year, the awards attract entries from top studios, freelancers and students from around the world. Here at Set Visions we pride ourselves on the architectural composition and consideration of all our CGI images in addition to the quality of realism and styling. This competition is a great way to showcase this.

Contemporary Bathroom

Contemporary Kitchen

Living Room

Office

Friday, December 11, 2015

Photorealism. The art of imperfection. Pix CGI.

With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.

But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.

How?

Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!

For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.

Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.

No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
Set_Visions_Pix_CGI_Art_of_Imperfection_03

No room for the camera

More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
Set_Visions_Pix_CGI_Art_of_Imperfection_01

Perfect imperfection
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
Set_Visions_Pix_CGI_Art_of_Imperfection_02

Friday, September 25, 2015

There’s nothing to lose. It’s time to give photorealistic CGI a try.

We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.

Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.

So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:

Photorealistic_CGI_Set_Visions_Pix_01

Photorealistic_CGI_Set_Visions_Pix_02

Photorealistic_CGI_Set_Visions_Pix_03

Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.

Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.

Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.

For more information read the pages on our Pix website which cover:

Friday, July 17, 2015

Putting the life in lifestyle CGI photography

Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.

Set Visions Pix Photorealistic CGI Photography 1

Set Visions Pix Photorealistic CGI Photography 2

A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.

Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!

Set Visions Pix Photorealistic CGI Photography 3

Set Visions Pix Photorealistic CGI Photography 4

In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.

We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.

Set Visions Pix Photorealistic CGI Photography 5

Set Visions Pix Photorealistic CGI Photography 6

Monday, August 4, 2014

FEELING SOCIAL

Social media plays a huge part in the way people showcase their products, with such a variety of platforms for multi channel viewing. Whatever you’re using, don’t get left behind… follow us on Twitter, Facebook, Google+, Pinterest or YouTube.

We use the latest Photographic equipment and CGI Technology, to create visual solutions seen across lots of social media portfolio sites.

Following us on Social Media could open new opportunities for you!

Social Logos

Saturday, June 21, 2014

One Door Closes, Another One Opens

Like Monsters Inc., we like doors. All kinds of doors! Internal doors, external doors, any door you can imagine. Having successfully created a variety of cgi finishes and cgi textures, we can apply our 3D skills to any door product for great photorealistic results.

CGI Doors

Photorealistic Doors Renders

Friday, March 14, 2014

Complete Guide To - CGI Image Features

Exposure and awareness of photorealistic cgi images within the Kitchen and Bathroom sector are seen more and more every day. And we’re always happy to see our cgi interior images feature among such prestigious publications.

Appearing in a recent feature, a ‘Complete Guide to Kitchens and Bathroom’ reaffirms our reputation of including a full range of creative studio skills in our CGI photorealistic visuals. The importance of lighting, styling and creative direction is inclusive, at Set Visions – it’s built-in.

Photorealistic CGI Studio

Interiors CGI

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk