Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, April 4, 2017

Trend lead concept renders

These photorealistic CGI kitchen renders utilize the latest interior design trends for 2017. The collaboration with a national DIY chain communicate the store’s core message whilst inspiring interior designers and design consultants.

Graphite_grey_gloss_CGI_kitchens

Our Head of Creative consulted on the trend analysis creating Pinterest worthy images that have longevity and commercial appeal. Our extensive product knowledge combines materials, style and innovative design layouts. The series of shots have dramatically increased Wickes’ Pinterest profile, opening up a new audience and potential new sales.

trend_cgi_kitchens

From sophisticated muted greys with sleek key designer props to blush pink, mixed metallics to a clean industrial look-we've got it covered. Trend predictions is just one of the in-house services we offer at Set Visions. Visit pix.setvisions.co.uk for more info.

Thursday, March 23, 2017

Welcome to the Set Visions Family!

Set Visions is taking great strides in 2017 and launching our homepage is the highlight so far. Our rebrand has been an invigorating experience, devising new websites for each specialist service our creative imagery agency offers.

Set_Visions_homepage

We produce outstanding visual content for our clients to use across multiple marketing platforms. We shone the light on ourselves with all concepts, renders and photography being produced in-house, it’s incredible to have such a strong pool of talented staff to call upon who are passionate and proud to create our strong visual content and brand identity.

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We hope you’ve enjoyed the journey as much as we have. Visit our homepage setvisions.co.uk and our family sites Capture, Pix, Motion, Razor and Visualise and let us know your favourite!

Tuesday, February 21, 2017

Creative product renders

Do you need creative images of your product but don’t have physical samples? Set Visions CGI is the answer.

creative_cgi_product_office _chairs

One of our long standing CGI clients recently challenged our Pix department to create striking concept renders that sit within their brand guidelines.

The product designs have very precise technical specifications which our 3D modelling team were able to recreate perfectly in CGI. In this case physical samples of the product were unavailable so the team modelled from technical drawings and used specific fabrics from our vast library.

Another benefit of CGI for this project is the ability to update a fabric or finish with the click of a button, allowing us to create numerous iterations without the added expense of manufacture and shipping.

The images support Bluespot’s Seating Collection targeted marketing campaign and are successfully being used across print and media platforms.

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For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.

Thursday, January 26, 2017

Do you have an Eye for Design?

How do you give customers confidence when buying online? By allowing them to visualise what it is they want to buy in a context of their choosing.

iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their customers to visualise tile selections and design layouts online. This gives customers greater confidence when purchasing because the colour combinations, styles and patterns can all be visualised, risk free and in the comfort of their own home.

Black handless kitchen tiles

Let’s get technical for a second… Our Visualise team accurately process each individual tile to generate 3D CGI file that is loaded into our 3D Visualiser software. This accurately re-creates texture, hue and reflectivity to give a true photorealistic representation of the tile which is shown in a virtual living space. This means online customers can bring their design ideas to life thanks to our specialist CGI visualisation techniques…voila!

Tile Giant remain ahead of the competition with customer confidence boosted by the interactive design choices and product selection that the Set Visions Visualiser provides.

Try our Visualiser at tilegiant.co.uk/idesign and show off your design talents. Don’t forget to share your ideas on Facebook and Twitter!

Tiles free standing bath


Tuesday, December 13, 2016

Christmas Grrrrrreetings!

ChristmasBlog Dog cropped (RT)

Set Visions would like to wish you all an extremely Merry Christmas and cheers to a fantastic New Year. We couldn’t resist using Huey, our studio mascot, as the face of this year’s Christmas card in his very own CGI snow globe.

We are hugely excited for 2017. The next instalment of our Interior Trend Video Blog will kick us off in January, followed by the launch last of our Set Visions websites, completing our rebrand.

Our offices will be closing on Friday 23rd of December with the full team returning on Tuesday 3rd of January 2017. To keep update with all the news and goings on at HQ simply add your details to our mailing list. We’re now off to embrace the Hygge lifestyle- Although, we must remember; if we make CGI mince pies, we can’t eat them!


Thursday, December 8, 2016

Visualise your online potential

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Check out our new Visualise website, the dedicated interactive web and showroom solution from the Set Visions family.

See how we can increase online customer engagement with Visualise product customisation. Together we can create purchasing confidence as well as giving an enhanced customer journey.

Everything from 360 images, Room Visualisers, Product Configurators to Augmented Reality. Everyone’s racing to improve their customer journey both in store and on line and we have the perfect Virtual Reality tools to help…The future has arrived you only need the Vision!…Visualise.setvisions.co.uk


Thursday, October 27, 2016

Jeepers Creepers

Here is a real-life horror story, team Set Vision’s transformation is eerily…normal. This terror of tails was created by our very own retouching department who took true delight in transforming our MDs! Quite a side step of their daily tasks of retouching our lifestyle photography and bespoke CGI designs. This family of true terrors wish you all a screamin’ Halloweeeeeeen!

Mock up MARC

Tuesday, October 25, 2016

Food for thought

A recent technical challenge was set to our CG department…Can we demonstrate the feasibility of showcasing a frozen ice lolly product in a variety of images? Traditional photography methods would have meant placing the frozen lolly in direct lighting for extended periods leaving a frustratingly narrow window for capturing the shot before the product had to be replaced.

The idea of using Pix CGI meant our unparalleled photorealism would allow the client to show the construction and quality of the product whilst keeping the image looking refreshing and appetising. The ability to deconstruct and re construct the product could simply not be done without the use of CGI.

mock up Lolly mesh thin Black

After a delicious study of the behaviour of the ice lolly…the surface, reflection, lighting reaction we recreate the materials in layers, addressing each physical aspect of the reference based on direct observation. We digitally sculpted the finished result with the lighting and art direction integral to the feel of a shot, allowing us to create a striking editorial image. The beauty of CGI is allowing us push and develop aesthetics for a strong campaign.

low rez LollyTest-001

Wednesday, October 19, 2016

The green scene VLOG

Welcome to our first Trend VLOG! Our lovely Head Photographic Stylist Nina chats through all things green, which is one of the big colour contenders over the last few seasons, from vibrant flashes to deep and moody hues.
Over the past year greens have been interpreted through the Botanical and Tropical Jungle trends, which have strongly rooted their way across interior and homeware design, fusing from contemporary to classic styling.

Wednesday, October 12, 2016

Alive with Motion

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The vital importance of video in online marketing is widely documented. Videos convey your brand and showcase your product. Get ahead of the competition and let our videos evoke and deliver the right message for you. We’ve launched the ‘MOTION’ department to support our customers in expanding their image content into video and animation in a creative, cost effective and informative way.

Check out the Motion website, view our showreels and ask us how we could help you develop your product launches, promotions and presentations... motion.setvisions.co.uk

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10th Jul 2018

Investing In Our Software To Save You Money

Set Visions Technical Director has invested in cutting edge, next generation server technology...

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An absolute pleasure to work with @LAKitchensUK on this shoot
#bootroom #doglovers #bespokekitchen… https://t.co/gNlbC0i8JJ

15th Mar 2018

The Age of AR

AR can deliver near photographic 3d visuals to scale in your own home. The recent converge...

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk