Tuesday, April 4, 2017
These photorealistic CGI kitchen renders utilize
the latest interior design trends for 2017. The collaboration
with a national DIY chain communicate the store’s core message whilst inspiring
interior designers and design consultants.
Our Head of Creative consulted on the trend analysis creating Pinterest
worthy images that have longevity and commercial appeal. Our extensive
product knowledge combines materials, style and innovative design layouts. The
series of shots have dramatically increased Wickes’ Pinterest profile, opening
up a new audience and potential new sales.
From sophisticated muted greys with sleek key designer props to blush
pink, mixed metallics to a clean industrial look-we've got it covered. Trend
predictions is just one of the in-house services we offer at Set Visions. Visit pix.setvisions.co.uk for
Thursday, March 23, 2017
Set Visions is taking
great strides in 2017 and launching our homepage is the highlight so far. Our
rebrand has been an invigorating experience, devising new websites for each
specialist service our creative imagery agency offers.
We produce outstanding
visual content for our clients to use across multiple marketing platforms. We shone the light on ourselves with all
concepts, renders and photography being produced in-house, it’s incredible to
have such a strong pool of talented staff to call upon who are passionate and
proud to create our strong visual content and brand identity.
We hope you’ve enjoyed
the journey as much as we have. Visit our homepage setvisions.co.uk and our family sites Capture, Pix, Motion,
Razor and Visualise and let us know your favourite!
Tuesday, February 21, 2017
Do you need creative images of your product but don’t have
physical samples? Set Visions CGI is the answer.
One of our long standing CGI clients recently challenged our
Pix department to create striking concept renders that sit within their brand
The product designs have very precise technical
specifications which our 3D modelling team were able to recreate perfectly in
CGI. In this case physical samples of the product were unavailable so the team modelled
from technical drawings and used specific fabrics from our vast library.
Another benefit of CGI for this project is the ability to
update a fabric or finish with the click of a button, allowing us to create numerous
iterations without the added expense of manufacture and shipping.
The images support Bluespot’s Seating Collection targeted
marketing campaign and are successfully being used across print and media
For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat
wherever you are.
Thursday, January 26, 2017
do you give customers confidence when buying online? By allowing them to
visualise what it is they want to buy in a context of their choosing.
iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their
customers to visualise tile selections and design layouts online. This gives
customers greater confidence when purchasing because the colour combinations,
styles and patterns can all be visualised, risk free and in the comfort of
their own home.
Let’s get technical for a second… Our
Visualise team accurately process each individual tile to generate 3D CGI file
that is loaded into our 3D Visualiser software. This accurately re-creates
texture, hue and reflectivity to give a true photorealistic representation of
the tile which is shown in a virtual living space. This means online customers can
bring their design ideas to life thanks to our specialist CGI visualisation
Tile Giant remain ahead of the
competition with customer confidence boosted by the interactive design choices
and product selection that the Set Visions Visualiser provides.
Try our Visualiser at tilegiant.co.uk/idesign and show off your design
talents. Don’t forget to share your ideas on Facebook and Twitter!
Tuesday, December 13, 2016
Set Visions would like to wish you all an extremely Merry Christmas
and cheers to a fantastic New Year. We couldn’t resist using Huey, our studio
mascot, as the face of this year’s Christmas card in his very own CGI snow
We are hugely excited for 2017. The next instalment of our
Interior Trend Video Blog will kick us off in January, followed by the launch last
of our Set Visions websites, completing our rebrand.
Our offices will be closing on Friday 23rd of
December with the full team returning on Tuesday 3rd of January 2017. To keep
update with all the news and goings on at HQ simply add your details to our mailing list. We’re now off to embrace the Hygge lifestyle- Although,
we must remember; if we make CGI mince pies, we can’t eat them!
Thursday, December 8, 2016
Check out our new
Visualise website, the dedicated interactive web and showroom solution from the
Set Visions family.
See how we can
increase online customer engagement with Visualise product customisation.
Together we can create purchasing confidence as well as giving an enhanced customer
Everything from 360
images, Room Visualisers, Product Configurators to Augmented Reality. Everyone’s
racing to improve their customer journey both in store and on line and we have
the perfect Virtual Reality tools to help…The future has arrived you only need
Thursday, October 27, 2016
Here is a real-life horror story, team Set Vision’s
transformation is eerily…normal. This terror of tails was created by our very
own retouching department who took true delight in transforming our MDs! Quite
a side step of their daily tasks of retouching our lifestyle photography and
bespoke CGI designs. This family of true terrors wish you all a screamin’
Tuesday, October 25, 2016
A recent technical
challenge was set to our CG department…Can we demonstrate the feasibility of
showcasing a frozen ice lolly product in a variety of images? Traditional
photography methods would have meant placing the frozen lolly in direct
lighting for extended periods leaving a frustratingly narrow window for
capturing the shot before the product had to be replaced.
The idea of using
Pix CGI meant our unparalleled photorealism would allow the client to show the
construction and quality of the product whilst keeping the image looking
refreshing and appetising. The ability to deconstruct and re construct
the product could simply not be done without the use of CGI.
After a delicious study of the behaviour of the ice
lolly…the surface, reflection, lighting reaction we recreate the materials in
layers, addressing each physical aspect of the reference based on direct
observation. We digitally sculpted the finished result with the lighting and
art direction integral to the feel of a shot, allowing us to create a striking
editorial image. The beauty of CGI is allowing us push and develop aesthetics
for a strong campaign.
Wednesday, October 19, 2016
Welcome to our first Trend VLOG! Our lovely Head Photographic Stylist
Nina chats through all things green, which is one of the big colour
contenders over the last few seasons, from vibrant flashes to deep and
Over the past year greens have been interpreted through the Botanical
and Tropical Jungle trends, which have strongly rooted their way across
interior and homeware design, fusing from contemporary to classic
Wednesday, October 12, 2016
importance of video in online marketing is widely documented. Videos
convey your brand and showcase your product. Get ahead of the competition
and let our videos evoke and deliver the right message for you. We’ve
launched the ‘MOTION’ department to support our customers in expanding their
image content into video and animation in a creative, cost effective and
Check out the Motion website, view our showreels and ask us how we could help you develop your
product launches, promotions and presentations... motion.setvisions.co.uk