Tuesday, October 25, 2016
A recent technical
challenge was set to our CG department…Can we demonstrate the feasibility of
showcasing a frozen ice lolly product in a variety of images? Traditional
photography methods would have meant placing the frozen lolly in direct
lighting for extended periods leaving a frustratingly narrow window for
capturing the shot before the product had to be replaced.
The idea of using
Pix CGI meant our unparalleled photorealism would allow the client to show the
construction and quality of the product whilst keeping the image looking
refreshing and appetising. The ability to deconstruct and re construct
the product could simply not be done without the use of CGI.
After a delicious study of the behaviour of the ice
lolly…the surface, reflection, lighting reaction we recreate the materials in
layers, addressing each physical aspect of the reference based on direct
observation. We digitally sculpted the finished result with the lighting and
art direction integral to the feel of a shot, allowing us to create a striking
editorial image. The beauty of CGI is allowing us push and develop aesthetics
for a strong campaign.
Thursday, September 1, 2016
Set Visions are proud to announce the launch of our new cut out studio “Razor” Razor is focusing on our e-commerce photography customers where speed and costs are fundamental to the service. That’s why Razor has some great price offers on quantities and image packages, it’s no longer good enough to present one image of a product on-line the customer demands to see front, back, sides and close ups of product features…That’s why we’ve added package deals to our pricing giving a great cost effective way of photographing products.
Buying on-line is fast becoming the customer preference, any growing retailer must embrace e-commerce with the right informative product photography, the competition is tough so giving the customer the right visual information that reflects the product’s price point and features are essential. That’s what we’re here to provide, customer confidence to make that purchase!
With cut out images starting from as little as £10 including clipping path you can’t afford not to check out our new Razor website here or better still have a chat with Charlotte and see what we can do to help.
Monday, June 20, 2016
Over at Set Visions HQ we've curated some of
our favourite summertime garden photography shots in the spirit of creating our
very own Summer Solstice retreat. We not only have vast
photographic experience of location photography shoots in beautiful homes
across Europe, but we also have the photographic styling expertise to create
that picture perfect setting fit for any Summer Soirée. We can dream of
that warm summer's evening, sitting outside with a long, cold drink and a
summertime feast to last the night through.
From on-location, to our in-house custom
designed exterior studio sets, through to our Photorealistic CGI set design -
we've gathered some delightful summertime home shots – be inspired...