Thursday, October 27, 2016
Here is a real-life horror story, team Set Vision’s
transformation is eerily…normal. This terror of tails was created by our very
own retouching department who took true delight in transforming our MDs! Quite
a side step of their daily tasks of retouching our lifestyle photography and
bespoke CGI designs. This family of true terrors wish you all a screamin’
Halloweeeeeeen!

Tuesday, October 25, 2016
A recent technical
challenge was set to our CG department…Can we demonstrate the feasibility of
showcasing a frozen ice lolly product in a variety of images? Traditional
photography methods would have meant placing the frozen lolly in direct
lighting for extended periods leaving a frustratingly narrow window for
capturing the shot before the product had to be replaced.
The idea of using
Pix CGI meant our unparalleled photorealism would allow the client to show the
construction and quality of the product whilst keeping the image looking
refreshing and appetising. The ability to deconstruct and re construct
the product could simply not be done without the use of CGI.

After a delicious study of the behaviour of the ice
lolly…the surface, reflection, lighting reaction we recreate the materials in
layers, addressing each physical aspect of the reference based on direct
observation. We digitally sculpted the finished result with the lighting and
art direction integral to the feel of a shot, allowing us to create a striking
editorial image. The beauty of CGI is allowing us push and develop aesthetics
for a strong campaign.

Wednesday, October 19, 2016
Welcome to our first Trend VLOG! Our lovely Head Photographic Stylist
Nina chats through all things green, which is one of the big colour
contenders over the last few seasons, from vibrant flashes to deep and
moody hues.
Over the past year greens have been interpreted through the Botanical
and Tropical Jungle trends, which have strongly rooted their way across
interior and homeware design, fusing from contemporary to classic
styling.
Wednesday, October 12, 2016

The vital
importance of video in online marketing is widely documented. Videos
convey your brand and showcase your product. Get ahead of the competition
and let our videos evoke and deliver the right message for you. We’ve
launched the ‘MOTION’ department to support our customers in expanding their
image content into video and animation in a creative, cost effective and
informative way.
Check out the Motion website, view our showreels and ask us how we could help you develop your
product launches, promotions and presentations... motion.setvisions.co.uk