Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Thursday, October 27, 2016

Jeepers Creepers

Here is a real-life horror story, team Set Vision’s transformation is eerily…normal. This terror of tails was created by our very own retouching department who took true delight in transforming our MDs! Quite a side step of their daily tasks of retouching our lifestyle photography and bespoke CGI designs. This family of true terrors wish you all a screamin’ Halloweeeeeeen!

Mock up MARC

Tuesday, October 25, 2016

Food for thought

A recent technical challenge was set to our CG department…Can we demonstrate the feasibility of showcasing a frozen ice lolly product in a variety of images? Traditional photography methods would have meant placing the frozen lolly in direct lighting for extended periods leaving a frustratingly narrow window for capturing the shot before the product had to be replaced.

The idea of using Pix CGI meant our unparalleled photorealism would allow the client to show the construction and quality of the product whilst keeping the image looking refreshing and appetising. The ability to deconstruct and re construct the product could simply not be done without the use of CGI.

mock up Lolly mesh thin Black

After a delicious study of the behaviour of the ice lolly…the surface, reflection, lighting reaction we recreate the materials in layers, addressing each physical aspect of the reference based on direct observation. We digitally sculpted the finished result with the lighting and art direction integral to the feel of a shot, allowing us to create a striking editorial image. The beauty of CGI is allowing us push and develop aesthetics for a strong campaign.

low rez LollyTest-001

Wednesday, October 19, 2016

The green scene VLOG

Welcome to our first Trend VLOG! Our lovely Head Photographic Stylist Nina chats through all things green, which is one of the big colour contenders over the last few seasons, from vibrant flashes to deep and moody hues.
Over the past year greens have been interpreted through the Botanical and Tropical Jungle trends, which have strongly rooted their way across interior and homeware design, fusing from contemporary to classic styling.

Wednesday, October 12, 2016

Alive with Motion

The vital importance of video in online marketing is widely documented. Videos convey your brand and showcase your product. Get ahead of the competition and let our videos evoke and deliver the right message for you. We’ve launched the ‘MOTION’ department to support our customers in expanding their image content into video and animation in a creative, cost effective and informative way.

Check out the Motion website, view our showreels and ask us how we could help you develop your product launches, promotions and presentations... motion.setvisions.co.uk

Monday, October 10, 2016

The CGI Deal of the Century!

Pix CGI have uploaded 100 3D models into our Turbo Squid account with license free usage ready for all your CGI endeavours. From the largest chandelier to the smallest screw all our CGI props are modelled down to the finest detail, meaning you can purchase with confidence the exact same 3D props and textures we use in our photorealistic CGI images.

Designer chairs, coffee machines and even Jack Daniels BBQ sauce – you name it - we have modelled it all.
Head on over now to turbosquid.com and invest in quality CGI models for your projects.

100 Milestone (FLAT) V1