Tuesday, February 21, 2017
Do you need creative images of your product but don’t have
physical samples? Set Visions CGI is the answer.
One of our long standing CGI clients recently challenged our
Pix department to create striking concept renders that sit within their brand
The product designs have very precise technical
specifications which our 3D modelling team were able to recreate perfectly in
CGI. In this case physical samples of the product were unavailable so the team modelled
from technical drawings and used specific fabrics from our vast library.
Another benefit of CGI for this project is the ability to
update a fabric or finish with the click of a button, allowing us to create numerous
iterations without the added expense of manufacture and shipping.
The images support Bluespot’s Seating Collection targeted
marketing campaign and are successfully being used across print and media
For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat
wherever you are.
Thursday, January 26, 2017
do you give customers confidence when buying online? By allowing them to
visualise what it is they want to buy in a context of their choosing.
iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their
customers to visualise tile selections and design layouts online. This gives
customers greater confidence when purchasing because the colour combinations,
styles and patterns can all be visualised, risk free and in the comfort of
their own home.
Let’s get technical for a second… Our
Visualise team accurately process each individual tile to generate 3D CGI file
that is loaded into our 3D Visualiser software. This accurately re-creates
texture, hue and reflectivity to give a true photorealistic representation of
the tile which is shown in a virtual living space. This means online customers can
bring their design ideas to life thanks to our specialist CGI visualisation
Tile Giant remain ahead of the
competition with customer confidence boosted by the interactive design choices
and product selection that the Set Visions Visualiser provides.
Try our Visualiser at tilegiant.co.uk/idesign and show off your design
talents. Don’t forget to share your ideas on Facebook and Twitter!
Tuesday, December 13, 2016
Set Visions would like to wish you all an extremely Merry Christmas
and cheers to a fantastic New Year. We couldn’t resist using Huey, our studio
mascot, as the face of this year’s Christmas card in his very own CGI snow
We are hugely excited for 2017. The next instalment of our
Interior Trend Video Blog will kick us off in January, followed by the launch last
of our Set Visions websites, completing our rebrand.
Our offices will be closing on Friday 23rd of
December with the full team returning on Tuesday 3rd of January 2017. To keep
update with all the news and goings on at HQ simply add your details to our mailing list. We’re now off to embrace the Hygge lifestyle- Although,
we must remember; if we make CGI mince pies, we can’t eat them!
Thursday, December 8, 2016
Check out our new
Visualise website, the dedicated interactive web and showroom solution from the
Set Visions family.
See how we can
increase online customer engagement with Visualise product customisation.
Together we can create purchasing confidence as well as giving an enhanced customer
Everything from 360
images, Room Visualisers, Product Configurators to Augmented Reality. Everyone’s
racing to improve their customer journey both in store and on line and we have
the perfect Virtual Reality tools to help…The future has arrived you only need
Tuesday, October 25, 2016
A recent technical
challenge was set to our CG department…Can we demonstrate the feasibility of
showcasing a frozen ice lolly product in a variety of images? Traditional
photography methods would have meant placing the frozen lolly in direct
lighting for extended periods leaving a frustratingly narrow window for
capturing the shot before the product had to be replaced.
The idea of using
Pix CGI meant our unparalleled photorealism would allow the client to show the
construction and quality of the product whilst keeping the image looking
refreshing and appetising. The ability to deconstruct and re construct
the product could simply not be done without the use of CGI.
After a delicious study of the behaviour of the ice
lolly…the surface, reflection, lighting reaction we recreate the materials in
layers, addressing each physical aspect of the reference based on direct
observation. We digitally sculpted the finished result with the lighting and
art direction integral to the feel of a shot, allowing us to create a striking
editorial image. The beauty of CGI is allowing us push and develop aesthetics
for a strong campaign.
Wednesday, October 12, 2016
importance of video in online marketing is widely documented. Videos
convey your brand and showcase your product. Get ahead of the competition
and let our videos evoke and deliver the right message for you. We’ve
launched the ‘MOTION’ department to support our customers in expanding their
image content into video and animation in a creative, cost effective and
Check out the Motion website, view our showreels and ask us how we could help you develop your
product launches, promotions and presentations... motion.setvisions.co.uk