Wednesday, January 27, 2021
Reality (AR) is a powerful engagement tool for retailers, especially in the home
renovation and décor market. By
combining visuals and enhanced interactivity, AR reinvents the way users
interact with your product in the safety of their own home.
App based AR offers the flexibility to bring a selection of
products into the same space, change colours and compare options. The success
of Ikea ‘Place’ and Wayfair’s ‘View In a Room’ are testament to the popularity
of this functionality.
Mobile devices are one of the most widely available
distribution platforms. Gone are the days of clunky headsets and awkward QR
codes – All that is now required is a simple download to a smart device.
This easily accessible technology gives companies an edge
over their competition in today’s market.
Contact the team to gain more understanding
of Set Visions interactive solutions.
Tuesday, October 8, 2019
Reality is one step closer to integrating with our daily lives and Set Visions
can take you there, virtually. With the release of the Apple ARKit
3.0 as standard on new Apple products, the flexible software improves the
customer journey that is currently on offer.
Visualise, our interactive service, is mid way through converting
one of our client’s CGI product files specifically for ecommerce. By uploading the files to compatible retail
sites our client will be able to showcase their electronics in their customer’s
home simply via their browser.
Appealing to shoppers contemplating those bulky high ticket
items Set Visions white label AR app allows customers to test and visualise
products in their home before committing to any price tag. The success of IKEA’s and Wayfair’s apps are a
testament to the demand of the technology; streamlining the customer journey
whilst building consumer confidence.
These two interactive tools have immense potential - currently
making waves in the car, education and navigation industry. This technology has been created to assist and
improve our lives, with AI integration on the horizon we’re excited to see the
benefits AR brings to us all. To discuss
our full range of interactive services contact the studio for an
informal discussion on 01274 610600.
Wednesday, August 21, 2019
been a substantial shift over the past year from software app driven AR to hardware
supported solutions. AR technology is
now built into Apple and the big-name Android devices removing the requirement
for expensive app development. Augmented reality files can
now be embedded directly into a retailer’s product page just as any image or
video. AR gives the shopper an in-home
virtual reality experience without leaving the house avoiding a timely journey
to the shops and the need for any specialist headset or hardware.
This in-browser augmented reality option is cheap and easy
to implement. We simply create and
optimize a 3D file in an AR format for you to upload onto your existing
website. This allows the customer to
engage with the product from the comfort of their armchair.
A brilliant by-product of this format is that 360 degree
images appear on both new and older devices, including laptops and PCs for no
extra effort. The product won’t have the
full interactive AR benefits, but shoppers can still see a full 360 of the product.
If you’d like to find out more, please get in touch and we’d
be more than happy to show you a demo and discuss opportunities.