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Wednesday, January 24, 2018

Digital showrooms with Set Visions

The UK’s shopping habits are changing. Whilst Black Friday used to mean 3am store openings and stampedes on the High Street; this year showed an 18% increase in digital sales from smartphones and tablets. With more people shopping from home, how do retailers increase their online interactivity to sell a product?

Digital Showrooms are an innovative answer to changing customer shopping habits. With a host of platforms now utilising more powerful hardware in our everyday technology, customers can showcase products in their own home with AR apps, Visualisers and 360 rotations.

360 540 Interactive product shots

Interactive shopping at home set visions

At Set Visions we can create photorealistic 3D models of your product and provide Visualiser solutions to enable your customers to explore and buy with confidence from the comfort of their armchair - maximizing your sales potential and flexibility for every customer at a fraction of the cost of real showrooms.

With global brands such as Audi taking the bold step of opening digital showrooms using CGI to increase their product library while decreasing the physical space needed to display, we see this trend gaining strength. Customers can design, customise and visualise their car in a 3D environment. The photorealistic CGI images are presented with a full size interactive 360s - a 3D version of their final choice before committing a penny to the purchase.

Take a look at our Visualise website for more information or get in touch with our team to see how our AR apps, Visualisers and 360 rotations can help build your virtual showroom.

Thursday, January 26, 2017

Do you have an Eye for Design?

How do you give customers confidence when buying online? By allowing them to visualise what it is they want to buy in a context of their choosing.

iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their customers to visualise tile selections and design layouts online. This gives customers greater confidence when purchasing because the colour combinations, styles and patterns can all be visualised, risk free and in the comfort of their own home.

Black handless kitchen tiles

Let’s get technical for a second… Our Visualise team accurately process each individual tile to generate 3D CGI file that is loaded into our 3D Visualiser software. This accurately re-creates texture, hue and reflectivity to give a true photorealistic representation of the tile which is shown in a virtual living space. This means online customers can bring their design ideas to life thanks to our specialist CGI visualisation techniques…voila!

Tile Giant remain ahead of the competition with customer confidence boosted by the interactive design choices and product selection that the Set Visions Visualiser provides.

Try our Visualiser at and show off your design talents. Don’t forget to share your ideas on Facebook and Twitter!

Tiles free standing bath

Thursday, January 7, 2016

New Year – New ‘Horizons’ – Part 2 of our series on emerging technologies in retail marketing

As we step forward into 2016, and with the highlights of this year’s International Consumer Electronics Show (CES) hitting the headlines - we thought it was poignant to publish part 2 of our ‘Horizons’ blog post series.

Following on from part 1 - “Set Visions: Horizons” is a series of blog posts where we’re looking at some of the uses of emerging technologies that some retailers and retail brands are experimenting in - and which we believe will be part of the mainstream in the coming years.

A retail revolution is coming - are you ready?
Having originally started as a Photography Studio in the 90s - evolving over the last decade to deliver CGI photography and interactive visualisers, we’ve become acutely aware of the need to embrace technology as visual communications continue to evolve at fast pace.
Augmented reality, virtual reality, digital immersive experiences - they are all on the horizon, and Set Visons have the vision to create and deliver them now through our in-house team and innovation partnerships.

In part 1 we covered some of the more impressive in-store immersive retail experiences that were created in 2015, and in this, part 2, we are looking at Augmented Reality.

Set Visions: Horizons. Part 2 – Augmented Reality
Augmented Reality (AR) isn’t especially new but awareness and usage is low – but with increasing investment from big technology companies like Google and Facebook and with AR’s sibling Virtual Reality (VR) set to explode this year, it’s surely only a matter of time before AR starts to play an increasing role in all our lives, and especially when making purchase decisions.

What is Augmented Reality (AR)?
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

Augmented reality and retail
As the worlds of commerce and consumer technologies get closer together, the opportunity to produce increasingly personal and engaging content and experiences aimed at increasing sales is growing.

Some of the largest retailers have been looking at augmented reality (AR) for years – most applications taking advantage of the advancements in smartphones and other mobile devices. The technology creates computer-generated graphics that are overlaid with scenes from the real world using the mobile device’s camera. 3D models of products can be placed in the space customers are shopping for. They can be viewed from different angles, and the customer can determine if they’re the right size for their home or office.

Creating a “Try-Before-You-Buy” shopping experience using AR offers a number of proven and cost saving benefits to retailers. These include:

  1. Removing barriers to purchase
  2. Minimizing customer returns
  3. Higher conversion rates and higher consumer loyalty due to increased engagement
  4. Increased awareness of products through ‘Social (media) shopping’
  5. Extended life of retailer’s digital assets

In reality… who’s doing what
Enough of the ‘what it is’ – let’s look at some of the best applications of Augmented Reality by the world’s most innovative retailers.

IKEA’s Augmented Reality Catalog App
IKEA’s annual product catalog has both print and digital versions, and the company released its first augmented reality application to complement it in 2013. In its first year in the app store, it reached 9.7 million downloads.

The AR app is designed to be a component of the print catalog. Users first select items from pages that feature messaging about the technology and they then place the catalog in the room where they'd like the piece of furniture to be. The catalog acts as a location marker and the basis for scaling the furniture to the room’s proportions. The 3D furniture can be seen from any angle and is moved around the room by relocating the catalog.

Home Depot paint visualiser
The Home Depot Project Color app allows potential customers to test paint colors on their walls at home.

Sayduck furniture visualiser
Sayduck’s AR mobile app incorporates a range of furniture products, from tables and chairs to lighting fixtures and china from European brands. It offers consumers a platform for discovery and design inspiration.

Curioos art print visualiser
Curioos is an online marketplace that sells art created by digital creatives from around the world. Its augmented reality app allows potential buyers to see over 5,000 artworks on their own walls in “gallery-quality” HD.

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The (3D) shape of things to come?
This years CES show featured a number of technologies that may have implications for how Augmented Reality may take shape in consumer’s homes in the near future. The BBC reported ( that a number of technology companies are pitching to deliver some of the technologies that may well be the next big thing in homes and interiors retail marketing.

French company levels3d are set to release their MyCaptr application later in the year. This, and ‘Tango’ which is in development by Google will allow consumers to create complete 3d models of their own homes by using their mobile devices as a 3D scanner. They can then use their 3D model to design and visualise aspects of their entire house – pulling in countless retailer’s products into their virtual home.

Levels3d’s MyCaptr

Google Tango

Google Tango Demo Home Designer App

Friday, May 1, 2015

Is it a bird? Is it a plane? ... No it’s just Chris


Bridging the gap across the Atlantic with our PIX US partners, our newest member of the team has been brought in to project manage the US clients through the studio and work in partnership with PIX US providing the high quality CG images Set Visions is renowned for across the globe. With a background in managing large scale projects from the world of audio and photography, rest assured that whether it be a single scene or a multiple room online visualiser Chris will be on hand to guide it through to the end.

Friday, November 21, 2014

Tile Giant iDesign Tile Visualiser goes live!

Set visions PIX CGI department have certainly been busy over the last few months producing everything to deliver the iDesign Tile Visualiser. The PIX department have been painstakingly and meticulously producing the thousands of textures and sets needed to deliver the photorealistic final product.

3D has definitely taken off over the last few years but it wouldn't be where it is today without the backing of our skilled photographers who not only photograph the textures but also help light the CG sets.

Make sure you visit Tile Giant to see the final result!

The future of home decor shopping has arrived. You can't afford to ignore it






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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600