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Friday, October 30, 2015

Architecting stylish photorealistic CGI photography

We've some new recruits and some promotions. All aimed at bringing our clients the very best imagery for their visual communications.

To continue to lead the way in photorealistic CGI photography for the homes and interiors industries - we're constantly sourcing the very best talent to deliver our unique blend of CGI and photography - Pix.

Many 3D/CGI 'visualisation' companies tend to come from an architectural visualisation background - meaning their imagery can often feel functional and lifeless. We however are a photography company. We've been delivering beautiful lifestyle product photography and room set photography for several decades - and we've retained the talent to continue to do so. But we evolved. In the mid 2000s, when we saw the opportunities that photorealistic CGI could present to our customers we created Pix - where CGI becomes photography.

With Pix - we bring together a blend of creative stylists, photographers and CGI artists to create aspirational lifestyle CGI photography that looks like real photography - but has the versatility, and hyper real desirable aesthetic that can only be achieved thorough CGI.

And so - as Pix goes from strength to strength we're building our team in such a way that our product can get better and better.

Welcome - Marshall, Owen and Danny, and congratulations to Jal on her promotion.

Not only do we deliver high end creative CGI imagery - but we deliver on time and on budget. We can't do this without the rigour that our Project Management team bring to our projects. As our latest addition Marshall brings an essential new element. As a trained architect he is extremely well placed to direct our creative teams in the delivery of lifelike and innovative aspirational roomsets to display our clients products.

Perfectly dovetailing with Marshall - Owen joins us from a strong architectural background. After completing a degree in Architectural Studies at the University of Nottingham Owen decided to focus his creative talents as a 3d artist. We were blown away by his CV - his renders include precision work for Formula 1 - and we are confident our clients will benefit from his unique blend of talents.

Danny joins us as a highly skilled and exprienced pure 3D Artist. Having studied 3d Animation and Special Effects at Leeds Metropolitan University - his purist training in modelling, textures, lighting and animation mean he is able to apply a multitude of skills to breathe life into the roomsets that architectural specialists like Owen have created.

When it comes to breathing life into our CGI - Jal is instrumental. After working as a stylist for Pix for the last 5 years she has been promoted to Head of Creative. Jal is responsible for ensuring all our jobs are created with realism, desirability and aspiration in mind! Jal and her team of stylists 'know' what imagery will create desire in our client's customers. With a background in fashion, studying at The London College of Fashion - she ensures her team not only have an eye for creating beautifully propped compositions - but that they apply audience research and the latest understanding of trends to create captivating lifestyle imagery.

We look forward to seeing the amazing work these creatively balanced new team members will build together for Pix and our clients.

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Set Visions Ltd
Robin Mills
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Tel: 01274 610 600