Augmented Reality (AR) is a powerful engagement tool for retailers, especially in the home renovation and décor market. By combining visuals and enhanced interactivity, AR reinvents the way users interact with your product in the safety of their own home.
App based AR offers the flexibility to bring a selection of products into the same space, change colours and compare options. The success of Ikea ‘Place’ and Wayfair’s ‘View In a Room’ are testament to the popularity of this functionality.
Mobile devices are one of the most widely available distribution platforms. Gone are the days of clunky headsets and awkward QR codes – All that is now required is a simple download to a smart device.
This easily accessible technology gives companies an edge over their competition in today’s market.